Chapter 4 keynote file & study questions


Chapter 4

Key points


• Graphic design in the Renaissance was formally and technically bound to the development of letterpress printing.


• Late Medieval letterforms, page formats, and layout conventions were standardized as they migrated to printed forms, and print had a similar effect on other disciplines, establishing norms of written composition, rhetoric, and visual representation.


• With the increasingly visible and powerful impact of print on all cultural areas came an equally expanded role for graphic design in shaping and circulating knowledge.


• The creation of multiple copies of printed texts and images produced a shared knowledge-base that supported a revival of classical learning and humanistic inquiry and fostered the development of science and exploration.


• The modularity of print technology exemplified modern production methods, bringing segmentation and specialization to processes that had been organically integrated in traditional crafts.

What technology most impacted the design of the Renaissance?


Which of the following did not contribute to the modularization of printing?


moveable type





Which is the first step in type production?


What is  the meaning of Incunabula?

What printed document initiated the Protestant Reformation?


What were the different jobs in a print shop?


What is Aldus Manutius known for?


In Renaissance printing, images were:


printed to match fonts.


hand-drawn into books by apprentices.


cast into metal like moveable type.

considered reusable, like clip art.


What was the first medium for making copies of images ?


What methods were used to censor free speech in Renaissance publication?


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