ch 13 keynote and Study Questions

Ch 13 Keynote Learning Objectives After reading the chapter, students should understand: Pop culture sparked a dynamic dialogue between the graphic language of commerce and those of counterculture and protest. Slick photography and self-conscious humor introduced elements of sophistication and complicity into the graphic design of mainstream advertising. Graphic designers began to develop signature styles … Continued


Ch 12 Keynote

┬áCh 12 Keynote Ch 12 Learning Objectives   After reading the chapter, students should understand: The work of the graphic designer expanded from composing and stylizing messages to coordinating an “image” across products and communications. This coordination was facilitated by a logical approach and new production technologies. The aesthetics of corporate systematization drew on the … Continued



Chapter 11 keynote & study questions

Chapter 11 keynote Chapter 11 key points: Depression-era programs and wartime dictates pressed designers into large-scale, publicly funded information campaigns that also exposed a broad audience to cutting-edge visual trends. Documentary photography became a mainstay of mass-circulation publications and established a general perception of photojournalism as a source of unbiased records. Information design emerged as … Continued